Township campaigns, measured.

Challenge

A regional FMCG brand wanted real conversion data from informal retailers, not vanity reach numbers.

Solution

AdAi Central deployed a 6-week mixed campaign across 42 spaza shops with sponsor transparency dashboards and weekly community check-ins.

Outcome

Sell-through on the featured SKU lifted 38% and the brand renewed for a full quarter with 4 additional townships.

Challenge

A non-partisan voter education drive needed to reach first-time voters who weren't engaging with traditional radio.

Solution

Community ambassadors paired with WhatsApp-broadcast creative and printed taxi-rank displays, all coordinated through the AdAi dashboard.

Outcome

Registered turnout from the targeted wards exceeded the regional average by 22 percentage points.

Challenge

A growing haircare SME needed to move beyond Instagram and into the streets where their customers actually shop.

Solution

A bundled outdoor + community-ambassador package with monthly performance read-outs, priced for an emerging brand.

Outcome

Stockist requests tripled in 8 weeks and the brand secured a buyer meeting with a national pharmacy chain.

Challenge

An NGO needed culturally appropriate messaging to drive walk-ins to a free chronic-disease screening initiative.

Solution

Storytelling-led print, taxi-rank video loops, and ambassador-led house visits, all reported in a single sponsor dashboard.

Outcome

Bookings filled 2 weeks ahead of schedule and the NGO renewed the partnership across three additional sites.